Beats Story

Picture a colourful turret highly resembling a giant upside down cotton candy colored ice cream and you've found the creative home and vibe of Beats Clothing.
Beats is all handcrafted and mostly made to order for you out by the beach in Brighton Dunedin. 
Inspired by the laid back artistic surroundings Beats creations come to life resulting in exciting pure New Zealand designer street wear for the individuals. 
Beats is designed and founded by Monica Wilson. She graduated from Dunedin's Otago Polytechnic in 2009 with a Bachelor of Fashion Design with Distinction.  In early 2011 Monica and her husband Jeff launched the label Beats Clothing. 
Images from Beats Clothing HQ Studio.